Looking up.

“I am a seeker and a dreamer, always looking for answers
to tough questions. Graphic designer > Visual designer.
I love matcha, Mexico and MAO (my cat)...kids, color, and clay.”

Joanna Feldheim is a focused, dedicated creative resource for corporations, agencies and design firms with extensive art directing background. She knows her best work is when partnering with researchers, writers and strategists driven by ideation, concepts, users, words, stories— translated into visual narratives. She is also a color expert and a lifestyle advocate.

Joanna worked in the design service industry in NYC at Gerstman & Meyers, Landor and Desgrippes Gobé specializing in strategic branding and CPG for brands including Coca Cola, IBM and The Limited Corp.

Joanna then moved out of NYC and launched a boutique design studio Lab Inc. in Montclair N.J. where she serviced the luxury goods market including TAG Heuer, Bulthaup, H. Stern, and Sidney Garber.

Architectural color also a discipline where she creates color palettes and decor accents for private residences and public spaces including yoga studios, psychology suites, real estate— specializing in Farrow and Ball and Benjamin Moore.

Joanna developed a passion project, The Priti Collection, Tools for an Enlightened Life— a tiny lifestyle product brand that supports the integration between practice, work and play— from Mantra to Midnight. She provided blankets to those in need— a humanitarian effort called "Sharing the Warmth" —to NYC Rescue Mission, Toni's Kitchen, St Luke's Episcopal Church and Kids of Katmandu— with funding, volunteering and blanket donations.