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CASE STUDY: Sidney Garber website re-design. This concept was the chosen design for finalization and launch.

Launch of chosen concept: Comprehensive design services including print, advertising, website redesign, email marketing, and promotional events. Photographer: Paul Westlake, Stylist: Nathalie Gusso

Category landing pages each have a header with title, and a square gridded format interspersed with larger images and messaging

Email marketing campaigns with three kinds of email designs including Hero, Product themes, How To and Holiday.

Holiday magazine insert designed for US customer. Visual narrative created comparing H. Stern jewelry with shapes that are "Carved from Nature." — H.Stern

Gemstone event for H. Stern, featuring a rare Paraiba Tourmalene ring. Naming and event concept, advertising and website to draw clients to store. Photographer: David Sawyer, Retouched by Box Studios

Chelsea Artwalk Event created by TAG Heuer. Event involved a billboard, street banners, program guide and schedule and a Kirium watch brochure. Featured opening of Herb Ritts' photos of athletes in the nude wearing TAG's newly launched Kirium watch.

Quarterly Newsletter created for TAG Heuer to inform employees of accomplishments and future events.

Founder and Creator of The Priti Collection, a small ecom business. Product development, kickstarter and launch of an eco yoga mat.

Double K brandmark for Kanan Kapila, whose approach to her yoga education, nutrition and birthing techniques are informed by yin yang, centeredness and Vastu.

New product campaign for Priti Mat on Indiegogo
Wrote script, directed shoot, created campaign
https://www.youtube.com/watch?v=3ZcgYSnHHyc

Excerpts from a global pitch for Citi to improve internal corporate morale.
This campaign encourages renewal, release and escapism through imagery and relevant employee programs. In this campaign, “Let’s go” becomes a rallying cry and an invitation to enjoy the benefits of being in sync with nature and the Citi team. Copywriter: DeMane Davis for Fleischman Hillard

Method "Paper" created for Fleishman Hillard to be a platform of communication as the leader in Public Relations and formatted as an AD and a Newsprint Mailer/Promotional piece.

New Identity for Interior Designer Anita Kassel. Broad Stroke "K" symbol created to speak to her striking and dramatic style. Triple thick Luxe Cranes paper with Pink edges on square card printed by Moo.

Branding re-design for Todd Avery Lenahan. This is one of seven logo treatments presented in an accordian book while consulting at Slover+Company.

Logo and supportive content and home page for The Little Reporting Company, inspired by old signage from NYC subways.

Two expressions of one idea: That fruits and vegetables have a direct effect on one's health and well-being; targeted to health and beauty conscious women. Jersey Fresh pitch for TAFT